The Consult Shelter

Questions
1. Hiarcy
2. Colour
3. Typeface
4. Limitations
5. Concepts
6. Subtle consistency
7. Print process & production
8. The function of the overal print go.

Outline of outcome
MCG’s brief was to design a card that celebrated its move to a new home in London and acknowledged its charity donation to Shelter.
“The design is very simple.” Says The Consult’s Creative Director Alex Atkinson “It was a great moment when we realised that Shelter’s logo, that hints towards roof tops, also made a perfect party hat.”

Hiarcy
The outcome of this is a very simple yet high impact design. The haircy elemnt of this design is the element is the material that ist is prnted on. The concept is so strong that the message is instant and the clarity and fuction of the design instantly fit together to make a strong powerful pice of direct mail that is usable to the reader and will therefore last longer.
Colour
The colour that would apear to be festive is kept consitent within usual patry hat colours with the standard bright intresting colours of common party hats.
Typeface
The typeface used is friendly and warm with serifs that dont make the typeface stand powerful yet position small within the material it feels inviting.
Limitations
This is a strong exaple of limitation all neeed to aid clarity is the logo the material and the message put together this work with each other in an effektive manner.
Concept
The concept is the strongest elemnt within this and provides the outcome or one stronf message for the cpompany shelter and the markering brand mcg.

Print process tbc

The outcome of the design how powerful