tag brochure orginal

Designed in London

Robert Horne Sample request

it's a matter of editorial design book

package

UV spot varnish on tag brochure

A varnish is a liquid coating applied to a printed surface (for example the outside of a presentation folder) to add a clear glossy, matte, satin, or neutral finish.

Varnishing, also referred to as Coating or Sealing, can be carried out ‘online’ (the varnish is applied directly (within seconds) after the ink is put on the paper), or ‘offline’ by a separate machine, some time after printing.

There are various kinds of varnish that can be applied to printing, but all share some common characteristics:

• A varnish increases colour absorption and speeds up the drying process.
• By 'locking in' in the ink under a protective coat, the varnish helps to prevebt the ink rubbing off when the paper is subjected to handling.
• Varnishes are used most frequently, and succesfully on coated papers.

Print finishes

Finishing is a process applied to a design’s substrate, or surface, that can provide your work with a specific look and feel, add decorative elements, alter its shape and size or provide functionality and presentation enhancements. Finishes can transform an ordinary design into something much more interesting and unique.

Below is a list of 8 various printing finishes (with images and links) that can be applied to your designs:

Varnishes

A varnish is a colorless coating that can both protect the substrate from wear-and-tear and enhance the look and feel of a design, or specific elements of the design (referred to as a spot varnish), with a glossy, dull or satin finish. Most magazine covers that you buy likely have a varnish applied to them — like the smooth, slippery-like texture that you feel on most magazine covers.

UV varnish example:

View other business cards of Graphic and Web Designers

Spot UV Varnish example:

Other types of Varnishes:

• Gloss — typically used to enhances photographs
• Matte (or dull) — helps improve readability; most used in the interior pages of publications
• Satin or silk — the middleman between gloss and matte; not too glossy, not too dull
• Neutral — used to protect the substrate without the appearance of the varnish
• UV varnish — provides more shine than typical varnish; applied with an ultraviolet light
• Full-bleed UV — very high gloss effect; most common
• Spot UV — enhances specific parts of a design; can create a variety in texture
• Textured spot UV – creates a specific texture; ie: leather, rubber, etc.
• Pearlescent — provides more of a “luxurious effect”

Die Cut

Die cutting is when the shape of the paper is altered or areas are cut out to enhance the visual purpose of the design. Often die cuts are used to see beyond a page and onto the proceeding one.

Folds

Throw out Fold

A throw out fold allows extra space within a set sized publication. Think of the monthly centerfold image in Playboy magazine for a second (I swear I read them for the articles!) — the magazine, with its two-facing pages, allows the centerfold to be a larger (taking up 3 pages) by utilizing the throw out. The “third” page is folded over the second allowing it to fit within the two-facing pages.

Gatefold

Much like the throw out fold provides a third page to fit within a two-page spread, the gatefold allows a forth page. The left and right panels are folded inward and meet at the spine.

French fold

The french fold is an eight-page fold (4 front and 4 back panels) from a single sheet of paper that creates two right angles to each other. Most often used in invitations and announcements.

The Accordion fold

Folds that go in opposite direction to make save space and fit more content into a smaller whole. Most music CD inserts use this technique.

Roll fold

A piece of paper folded that has two or more parallel folds that fold in on each other. It may fold in from the left or right. To allow proper nesting of panels that fold in, inside panels are usually incrementally smaller than outer panels with the inside end panel being the smallest.

Learn how to properly fold paper for each one of the above folds.

Embossing and Debossing

Embossing (above the surface) and debossing (below the surface) is a stamping technique in which particular elements are three-dimensional and textured. This technique can be accomplished with or without (blind) the use of ink or foil.

Foil Stamping

Foil stamping, which is the process of pressing colored foil onto a substrate with a heated die, can add texture and elegance to a design. It can also be used as a mirror to show reflections adding to the overall effect of a printed piece.

(foil stamp w/ die cut)

Deckle Edge

More-or-less a paper treatment, as the edge or edges of the substrate is torn giving it a ragged, decorative look. If you’ve had any printmaking classes, you might be familiar with Rag paper; rag paper is high-quality paper that leaves the papermaking machine with is torn edges left as is.

Fore-edge printing

Printing technique applied to the outside edges of a publication that can give the appearance of color, display words, or create texture (ie: gold or silver).

Perforation

A ‘half-cut’ that allows parts of a substrate to be easily removed.

Remember, it is important to plan from the beginning if you would like to use any of these finishing techniques, contact your printer beforehand to fill them in with what you like to accomplish. Every printers will require you to setup your files differently to ensure the desired finish is accurate. Also, not every printer has the necessary tools to fit your “specialty” needs, while others outsource finishing options.

If you looking for a good online printer that will be able to assist you in the above finishes, I can attest to Jakprints. They provide a variety of servicesincluding laminating, binding, folding, perforation, varnishes, die cutting and custom embroidery and have always done a great job for me.

As real as it gets

This intriguing poster has been developed for software-asli.com as a Photoshop CS4 ad in Indonesia. It cleverly recreates the Photoshop interface using real objects and was made by some clever people in Indonesia. It's the kind of work you see and think 'I wish I'd have done that!'

http://www.studio-laucke.com/: Sikkens Foundation

Sven Ellingen's Portfolio

A calendar / self-initiated

Fun little project: made a calendar that displays the daily hours of sunshine 30 years ago, projected onto the year 2008. Screenprint, 100×70cm.

The Johann Volkmer Portfolio

Faltjahr 2010, kein Jahresplaner und auch kein Kalender im üblichen Sinne, vielmehr zwölf DIN-A4-formatige, im aufgeklappten Zustand DIN-A3-große, aufwändig als Wandskulpturen gefertigte, Pop-up-Objekte.


Jedes Monatsmotiv -als Einzelstück aufgehängt- ein ungewöhnlicher Hingucker zur anspruchsvollen Raumgestaltung.


Monochrom weißes Papier in schlichter Eleganz bringt Monatsthemen in reduzierter Form zum Ausdruck. Das Faltjahr 2010 zeigt, wozu Papier fähig ist.

Every month motif as a single-hung an unusual eye-catcher for the discerning interior design.


Monochrome white paper, with simple elegance brings Monatsthemen reduced-form expression. The Faltjahr 2010 shows what paper is capable of. German to english translation through google translate

Johann Volkmer's

faltjahr 2010 from yohann on Vimeo.

Play More

We wanted to get our clients moving behind their desk, so we've made up this notebook with on one side space to write and on the other side ball patterns. Just crumble up an piece of paper an you can play soccer, or rugby, or throw a tennis ball in your waste basket.
We've won a bronze medal for 'printed self promotion' in 2007 European Design Awards for this design.

Jonathan Davies's Portfolio Graphic Design Constantine fold

Brochure

Information Graphics

Stocks

Project triangle

Information Graphics

Design Report