light contrast

Design Boom fruit products

Advertsing concepts

Mc Donald's milk shake

Childrens characters for yalp

Calpis Drink

product ranges

Product range Vodka

French Rabbit

Mojo

peared POS

Peared juice range

Innocent Smoothie

Bot Juice range

yalp research

Cravendale designs

Core based in Hull

help products

The products can be purchased online and at a few retail locations. Definitely take the time to explore Help Remedies’ witty website.

SCA Packaging competition

Your challenge will be to rethink packaging in order to reduce the ovarall material usage, both in surface and weight: So, as a start, you should choose a product that you believe can be optimized in this respect. You are free to select any product, ranging from fruits, milk briks, chocolate, meat, ..., a mobile phone, a bicycle, a computer, ... you name it. We advise you not only to look at designing the primary packaging (the first level of packaging to protect and pack the product) but also to look at the secondary packaging (outer case, wrap, ...). Once you have done so, is key to understand the properties, characteristics and value of the product you selected in order to prepare your packaging design work. For centuries, packaging has been used to: bundle, protect (preserve), transport (stack) and displaygoods. The only thing that has changed is the supply chain. Therefore, as a second step, consider where and how your product is being packed, transported, stored and ultimatly distributed or sold. In case that your packaging is also likely to be handled (lifted, stored, opened) by the shopper or end user, you should also consider any valuable attributes for these issues too. For example, 'think of how the shopper will manage to carry the product into his/her home, unpack and get rid of the packaging'. In the next weeks, we will explore each of the functions in more detail.  For more information please visithttp://www.scapackaging.com/design-challenge/   Good luck to all. SCA Packaging Marketing All questions regarding the Design Challenge campaign can be sent to packaging.marketing@sca.com

Ecolean

Ecolean is a new packaging alternative dubbed as "A Lighter Approach to Packaging".


"Lightweight packaging is our answer to the demands of the liquid food industry and consumers asking for modern and clever packages. By using a minimal amount of raw material we create a lightweight package which combines low environmental impact with consumer convenience. Saving resources is saving the environment. That is why lightweight packaging has become a heavyweight argument.


The unique, pitcher-looking design has a generous face for consumer communication. It has a perfect surface for really high-quality print. Colours and sharpness will do justice to any communicative intention and will certainly draw the attention of a fast moving consumer.


Saving resources is no longer just a matter of looking at the waste end of a package life cycle. Equally important are the resources used at its beginning.


Ecolean uses less raw material from the start. Our packaging material is made from a thin plastic film, part plastic (PE and PP) and part chalk (40% by weight), one of nature’s own material. That adds up to a truly lightweight package that takes less energy to produce.


Low waste volumes also save considerable resources in the waste handling process. Light and thin as the packaging is, you will find resource-saving arguments for it throughout the whole product life cycle."


Ecolean products are currently sold in over 30 countries around the world, not yet here in the United States, but lets hope it makes its way here soon.


More images of Ecolean after the jump.