“Metal are an exciting arts organisation with big ambitions, but they had an outdated brand that lacked direction and clarity, and needed a new and innovate identity to help them unite diverse teams and projects happening all over the country. Metal was founded in 2002 and since then have come a very long way. 2009 was a very significant year for Metal, with the launch of two new art spaces – the Grade II listed Chalkwell Hall in Southend and Edge Hill Station in Liverpool, the oldest surviving passenger railway station in the world. The two launch events provided the perfect opportunity to showcase a new and coherent brand.
The main objective for the rebrand was to get full attendance of 2000 people to two high profile launch events at Metals renovated sites. We also aimed to galvanise artists, local communities and stakeholders, and to create an exciting arts brand with commercial credibility and focus. Metal are an artistic, dynamic organisation and our approach had to reflect this. In print we used innovative, lesser-known techniques such as screen printing textured boards, die cutting and fluorescent inks.
The main deliverables for this project were event branding, signage, suite of print products for launch, merchandise including clothing and bags and a website.
Making their debut on SI, Leeds based
Thompson Brand Partners have updated their website with a selection of new projects – obviously I couldn’t settle for images smaller than 500px so I got in touch with Ian who was more than happy to sort me out with some hi-res goodness. ;)
