Heinz tomato ketchup

The gherkin pickle has been the main attraction on the Heinz ketchup bottle since the early 1890s but early this year it will be replaced by ketchup’s main ingredient: tomato. Heinz is known for their pickles and pickle pins, which still is one of the most coveted Heinz product. "With all due respect to the pickle, which has served Heinz dutifully since the 19th century, we are shifting the spotlight to the tomato," Chairman and CEO William Johnson said in a statement.
Why the change you ask? Heinz wants people to know that the freshness and great taste of Heinz ketchup comes from their own vine-ripened tomatoes. Not only will the vine-ripened tomato represent Heinz’s own tomatoes but will also fulfill consumer’s need for more wholesome and nutritious food. If you’re a fan of the gherkin, no need to worry, the ketchup label is the only Heinz product making this change.