Design context

Are you an avid Pepsi drinker? If so, you may have noticed the new logo and packaging redesign that has started to be introduced in grocery stores nationally. With its new design PepsiCo hopes to reach out to younger consumers along with livening up the soft-drink industry. "Our new brand identity campaign reflects that optimism like never before - on shelf and in advertising," said Dave Burwick, Pepsi's chief marketing officer. Click here to check out a video of the history of Pepsi design.