Year book research- Graphic thought facility

Royal College of Art
Prospectus


1997 and 1998

Drawing on the institution’s strong media presence, the activities of each department are represented by photocopied press cuttings.
The highly detailed and colourful illustrations achieved a neat reversal of the usual hierarchy between photographic and illustrative material. 

My Opinion
The prospectus pushes the form of ordinary prospectuses. The idea shown shows elements of old and new but contrasts experimental playful idea with ann element of sophistication. yet I don't feel that it is overall very appealing i feel that it is played upon that because it is the royal college of art you can be playful yet in another institution that may not have such a high profile as royal college of art it may question if you are abel to get away with such a risky idea.


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