We think it’s fair to say we now live in a digital world. The Internet changed the relationship between people and information, and revolutionised the relationship between people and brands. Old approaches to marketing just don’t cut the mustard with consumers anymore.
We think the biggest issue for brands these days is believability. It’s not good enough to demonstrate your proposition in advertising, you have to prove your value every day in demonstrable ways.
That’s why LBi exists. We’re a marketing and technology agency with the ability to manage brands digitally throughout the entire customer journey. We call it Building Believable Brands.
That means we’re set up to develop big creative ideas in the digital space, build and manage complex transactional websites, run complex CRM programmes, and even handle the media buying, planning, and EPR for blue chip companies. That’s why we have 450 people working in our London office. You just can’t be credible across all those services if you’re any smaller than that.
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