Design Context Propsal (Preperation for tutorial with Justin)

Proposed title and subtitles where necessary of Design Context publication/website/dvd.


Is Less more?
How effective is minimalistic design? What are it limitations with regards to clients and people often questioning is it creative? How do audiences understand that simple design is clearer and more effective than unnecessary imagery that make the message more complex?


A simple design of the book using my experimental format interests to make the book more interactive and playful




Proposed content of Design Context publication/website/dvd.
A study into when we saw simple design beginning to become more powerful element of design. When Paul Rand quotes “Less is more” at what point did designers understand the sophistication of this?
Questioning however the limitations with clients and weather they think that it is creative enough?
Is minimalistic simple design creative? Do people see it as unconsidered as it hasn’t got imagery or decorative aspects? Is the message clear and simple rather within minimalistic design rather than decorated with unnecessary imagery making the message complicated?


At what point is there a limitation? And at what point does it become to simple it is not effective?


Proposed Section/Chapter headings & sub-headings if necessary of Design Context publication/website/dvd. Including brief summary of content.


1. When is minimalist design effective


Examples
Agencies


2. At what point is it not used effectively


Examples of maximalist design in comparisons
Limitations on simple designs


3. Clients and minimalist design
Interviewing agencies on their clients & opinions


4. Minimalist design in
Layout
Print promotional concepts
Branding
Less is more within commercial design
Less is more within corporate design
Can large brands risk having such a simple design to enhance their product?
Analysing working or not working, elements needed to make it work colour, type


5. Minimal Designs & trends


6. What make effective simple deigns
Simple concepts
Colour
Shape
Form


7. Is minimal design Creative compared to maxamilistic design?




Specific areas for research / research activities ( publications, web, visits etc.)




Studio Culture: The secret life of the graphic design studio (Paperback)

Paul Rand (Paperback)
by Armin Hofmann (Foreword, Author), Steven Heller
(Author), Jessica Helfand
(Author), George Lois (Introduction)


A Smile in the Mind: Witty Thinking in Graphic Design (Paperback)
by Beryl McAlhone
(Author), David Stuart (Author)


Visual Research: An Introduction to Research Methodologies in Graphic Design (Paperback)
by Ian Noble (Author), Russell Bestley (Author)


Minimal Graphics: The Powerful New Look of Graphic Design [Illustrated] (Hardcover)
by Catharine Fishel (Author)


Design Context
How effective is simple design?


Questions or Chapters
When is minimalist design effective
> Examples
> Agencies


Design project
Design Project have a history of creating distinctive visual communications that deliver outstanding results for clients in industry, the service sector, media and the arts.


Elmwood
Commercial large brands Brand communication Brand identity.


Cartlidge Levene
“Our Approch is simple”


Experimental Jet Set Amsterdam (International Investigation) Amsterdam
Design People (Madrid Spain)


Work placements
Bivouac
The Consult