Snapple redesign

Snapple is getting its most significiant redesign in over 37 years. With a new taste that has reduced calories and a brand new redesign, Snapple is sure to grab your attention. Snapple is promoting their usage of green and black tea leaves in their new formula, which is said to intensify flavors. This new formula uses sugar as the sweetener and reduces calories up to 20 percent in some cases. The new label graphics add for a sleeker appeal for the Snapple bottle and highlight the usage of the tea leaves. "We want to ensure Snapple continues to be the Best Stuff on Earth," said Bryan Mazur, vice president of marketing for Snapple. "These changes to the formula and packaging come with one goal in mind: deliver the same great product, just make it even better." Along with the redesign Snapple is introducing 256 new facts!