Propel part of pepsi co redesign from sport message to vitamin message

Propel fitness water is a lightly flavored, non-carbonated water beverage containing vitamin C, vitamin E, and four different B vitamins. It is a product of Gatorade which is marketed by PepsiCo. This low-calorie, nutrient enhanced beverage has only 10 calories. It's designed to help hydrate and nourish the body.
In early 2009, Gatorade changed Propel's bottle design to give it "a fresh new look." Packaging also claims that the new 500 mL bottles contain 33% less plastic and 33% less label than their 500 mL bottle predecessors. This packaging change is the equivalent of taking 6,800 cars off the road per year. Propel's logo remains the same, however, the words "Fitness Water" have been removed from packaging, leaving the only description as "Vitamin Enhanced Water Beverage." The redesign also brings a substitute for Sucrose Syrup in the form of High Fructose Corn Syrup. Not only has the company changed the looked of Propel's packaging, but it also expanded its products using a line-extension strategy by adding a blueberry pomegranate flavor.