From doug james blog from honey. I went to this talk at dandad and I found it as the main inspiration to my dissertation
Yesterday I was fortunate enough to be invited to speak to graduate design students at the D&AD's New Blood exhibition at the Olympia National Hall in London. It was fantastic to talk to the future of the industry alongside esteemed peers leading the way in the design field. I sat on a panel alongside Richard Murray from Williams Murray Hamm, Jonathan Ford from Pearlfisher, Kate Blandford of Kate Blandford Consulting, chaired by Lynda Relph-Knight the Editor of Design Week.
We have faced challenging times over the last year in the design industry, much like any business during this period of recession. A new age of austerity conveys a period of extremity, and although this last recession has been extreme for many, the general consumer has hardly reverted back to wartime rationing of the home. This is a point that Richard advocated, also noting a change in consumption, particularly led by the post 1980s generation:
Increased social conscience
Reduced loyalty to brands
Heightened cynicism of marketing
questioning of corporate motives
A general consensus amongst the panel was that as marketing and advertising budgets have been intrinsically slashed due to the downturn the demands have heightened from brands upon packaging.
Graduates are entering the world of work in the most competitive era for some time, yet this is an era for unprecedented change, and a term I've coined for this exciting epoch 'The Perfect Storm' poses an exciting challenge for the industry.
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