Our client, in this case, wanted to focus on the elite market of the city for this night club. The brand development had to reflect elegance, sophistication, vanguard and style. We decided to create two different logotypes. One of them with an iconic design and another with a modern and elegant typographic design suggesting the name of the night club. These two logotypes are managed separately in a parallel manner. For the iconic logotype, we proposed a stylized illustration of a roman emperor crown, a classic reference to elegance and aristocracy. The final result successfully reflects the concepts the client required to position the night club amongst the most exclusive night-life businesses in the city.
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