Brand Discovery knows the power of independent research. It’s the only way to unearth brand truths and develops a rich understanding of your business DNA. It’s the only way to unlock real opinions, real perceptions about your brand.
Discovery unearths key target audience and stakeholder insights, and uses these to create a compelling and differentiating proposition, and then communicates that proposition creatively. This program was born out of Propaganda’s belief that in order to deliver commercially accountable and strategically focussed marketing plans, we must get under the skin of our clients businesses.
The first, and core, phase of Brand Discovery is a bespoke, rigorous programme of research, scoped and developed by the planning team. It is based on the client’s specific business situation.
The second phase of the process is brand and proposition development. This is where the planning and creative teams at Propaganda analyse, interrogate and challenge the research to uncover the significance and implications for our clients businesses.
The final phase concentrates on the strategic marketing plan. Propaganda will present different marketing plans in line with the agreed business objectives, financial targets and marketing budgets for the brand. This stage sees the Brand Discovery process culminating into a differentiated, strategically sound plan for the brand launch.
Brand Discovery helps us to understand the very essence of your brand, based on truth and unbiased insight; based on unclouded independent research. At the end of the Discovery process, we will know your brand and your consumer better than anyone else. And, that includes you.
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