Monday, 9 November 2009

Kate Blanford

We fundamentally believe that effective design is the cornerstone of brand management – and truly great packaging (measured in an holistic way - aesthetically, commercially, ergonomically, environmentally etc – as appropriate to the project) is THE face of the brand where it really matters – when the consumer makes the decision to buy (or not) and when that product is taken home and used for the first time and perhaps again, and again. The relationship YOUR customer has with YOUR brand can thrive or fail because of the packaging – it’s worth getting it right!

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