http://www.wolffolins.com

Real, positive, fundamental impact
Wolff Olins is a brand business. From London, New York and Dubai, we work strategically with ambitious organizations around the world. We help them not to predict the future, but to invent it. Not to make small improvements, but fundamental change. We help them to focus, to grow, to perform better, and to connect with customers.

To take three examples, we helped GE become customer-centric. We helped Tate to change the way people see art. And we helped Tata to become a world brand.

We’re 140 people, ambitious for clients, and optimistic for the world.

Brand-led business
A brand is an idea that energises everything an organization does. And therefore drives future growth. That’s why, when deciding which companies to invest in, Warren Buffett makes brand strength his number one criterion.

Brand strategy Clients need focus. We help them pin down their ambition, and capture their brand idea. Devise the best brand architecture. And manage their brand for maximum impact. Recent strategy clients include GE, Sony and Telenor.

Brand-led innovation Clients need growth. We use the brand idea to help them invent new and better products and services. Organise their portfolio of products. And create the best possible customer experience, in store and online. Recent innovation clients include Mercedes-Benz, Very and Airtel.

Brand-led transformation Clients need better performance. We use the power of brand to help clients engage their employees. Design the best possible workplaces. And enlarge their people’s skills. Recent transformation clients include PricewaterhouseCoopers, Unilever and Allianz Global Investors.

Brand expression Clients need deeper connections with customers. We help them create brand names, visual and verbal identities. Communicate in the most compelling ways, online and offline. And manage their brands for the long term. Recent expression clients include New York City, Amnesty International and Sony Ericsson.